Thursday, July 31, 2008

More Mayo - 1957

It wasn't too long ago that I featured a post on Mayonnaise and Miracle Whip ads and the recipes therein. Well, as I was thumbing through my newest acquisition, a June 1957 issue of Woman's Day, wouldn't you know it - the first 2 ads to immediately catch my eye were for Hellmann's Mayonnaise and Kraft Miracle Whip! For some reason these ads seem to be very colorful and visually appealing - I guess they are doing their job, after all. Maybe I should just start a "Vintage Mayo" blog! Okay, maybe that's not such a good idea...

Anyway, here once again are 2 competing ads for Mayonnaise and Miracle Whip.






















The Miracle Whip ad doesn't really display any recipes, other than literally using it as a salad dressing. But that's okay, since I like mayonnaise better anyway. And in the mayonnaise ad, we are offered recipes for three common yet uniquely prepared dishes. The 1957 housewife could choose from Sauced Summer Squash, Shrimp Tomato Salad, and Stuffed Peppers. The last of those three is the one I will be discussing later.

But where exactly would a cook of the time be preparing our meal? Well, perhaps in a house like this one:







Pretty colorful, isn't it? This issue is full of photos for inexpensive houses, and the picture above is typical of what you'll see. (Notice that the walls can be painted in any color!) The kitchen of this house is a cool turquoise, as seen in the other photo. Unfortunately not scanned is the pink and red living/dining room and the red and black bedroom.



Finally, the summer hostess needs something to wear. This June issue was a "picnic" issue, so the fashion spread features "easy to make, exciting to wear fun clothes for lazy summer days or cool evenings when you're a guest at a cook-out on the patio or hostess at a barbecue in your own backyard." The dress here is the one I was partial to - I think it's really cute, and I only wish it was in color so I could see the grape, green and black stripes together. For just 50 cents you could send for the pattern, which would require 2 3/4 yards of fabric for a size 14. Speaking of sizes, they have really changed if the sizing chart here is any indication. Tiny measurements (31" bust, 24" waist, 33" hip) are a size 10. For comparison, I checked the sizing charts at Victoria's Secret, and that was a size 2!



Anyway, back to the food. I'm posting the recipe for the Hellmann's Mayonnaise stuffed peppers, only because it is a recipe I am so familiar with and have made so often, though never in this way. In fact, the recipe honestly does not sound good at all. It is so truly different from anything I've ever seen, though, that I couldn't possibly let it go without a mention. And perhaps it tastes much better than it looks in print! I don't think this is one of the recipes I'll ever try to find that out about. Nevertheless, if you want to try, here is the recipe.

Stuffed Peppers - 1957

Mix 1/3 cup Real Mayonnaise, 1 1/2 cups drained kernel corn, 1 3-oz can mushrooms, drained, 6 slices of bread, cubed, chopped onion, salt, pepper. Fill 6 parboiled pepper halves. Top with 1/3 cup dry bread crumbs mixed with 1 tablespoon Real Mayonnaise. Bake 30 minutes at 350 degrees. Serves 6.

I probably won't be posting for a few days. We are going to visit my hometown, in western Pennsylvania, where my family still lives. My mother has already promised me a vintage cookbook and a magazine from the 1940's that she found, so hopefully when I do get back I'll have lots of new things to post! See you then...

5 comments:

Amy said...

mmm yum I'm SO feeling hungry now. Have a safe trip back home :-)

Jennifer said...

I love those ads!

vintage dish said...

Thanks, both of you!

Her Shabbiness said...

Fun ads. Did you know that Hellman's brand in the US is sold east of the Rockies and it is sold Best Foods west of the Rockies? I learned this over ten years ago when my husband, then boyfriend, told me about it because he figured it out when he was going to school back east. (who knows, maybe everyone knows this???)Just an odd bit of info for you! ;)
Have a nice trip home and if you get the vintage cookbook you'll have to share some vintage recipes later.
Have fun!

Lidian said...

Oh, that pink house! And the aqua kitchen! I love all this...you have the most terrific stuff here.

I hope you have a great and safe trip!