Advertising Recipe Cards - 1968

Advertising Recipe Cards - 1968, originally uploaded by Vintage Dish.

These four cards were attached inside the June, 1968 issue of Family Circle magazine. They were advertisements for Mazola oil, Skippy peanut butter, and Karo corn syrup, and each card features a simple recipe using one or more of those ingredients.

Wessonality!

Florence Henderson - 1978, originally uploaded by Vintage Dish.

This ad brings back memories! It's Florence Henderson, of course, in a Wesson ad from the May 1978 issue of Family Circle.
I remember seeing her commercials on TV all the time for this salad oil. And watching the Brady Bunch on a regular basis for years!
If you click on the picture to make it bigger, you'll see that there is a recipe for the salad and dressing shown in the ad, too.

Some ads from vintage Gourmet Magazines

This soup ad is from the May 1954 issue of Gourmet magazine. Compared with many of the other ads for food products I've come across from this time, this soup seems to be a much more sophisticated product. As the text says, it's "fit for royal tastes." Varieties such as Black Bean with Sherry and Crab a la Maryland sound pretty good to me, but again not something I ever recall seeing in a can!


The other ad, this one from the February 1947 issue of Gourmet, reminds us that all of these fabulous choices we have in food today weren't always the case. The ad below for Arnold bread assures the reader that the bread is back to its previous standard of quality from before the war, since plenty of butter, honey, milk, and eggs are now available and used in the baking of this product.

Baker's Chocolate Ad, 1899

Another product familiar to us today, Baker's Chocolate. This is also from the December 1899 issue of Woman's Home Companion.

1973 Advertisement

This ad comes from the November, 1973 issue of Family Circle. I personally don't remember ever hearing about Sqeez-A-Snak, let alone trying it, but the valve on the side is a little scary to me. Still, the ad looks very 70's to me and I thought it was a great and colorful example of the processed, quick, convenience foods you see advertised so often in magazines from the 1970's.